New GREAT Portrait Unveiled for Her Majesty’s 88th Birthday

Happy Birthday to Her Majesty, Queen Elizabeth II!

On April 21, 1962, Princess Elizabeth was born. Now in her sixty-second year on the throne, Queen Elizabeth II is preparing to pass Queen Victoria as the longest reigning monarch. In yet another year of important milestones for Her Majesty, it seems only fitting that a new portrait would be released to mark her birthday.

David Bailey

The photograph was as commissioned on behalf of the British Government’s GREAT Britain campaign. Done by renowned British photographer David Bailey CBE at Buckingham Palace last month and The Queen is wearing wearing pearls and a dress by Ms Angela Kelly, LVO in the historic portrait.

The image will be used in activity to support the GREAT campaign, which aims to generate jobs and growth through highlighting internationally Britain as a world-class destination for trade, tourism, investment and education.

What is the GREAT Britain campaign?

I have no doubt that over the past three years you have encountered the GREAT Britain campaign in one form or another. Did you watch London 2012? You most definitely saw the campaign in action.

The GREAT Britain campaign is the British Government’s most ambitious international marketing campaign ever and showcases the very best of what Britain has to offer, in order to encourage the world to visit, study and do business with the UK.

I know what you’re thinking… what does this have to do with the royals? Well, quite a lot actually. I can almost guarantee that the royals are the main reason why most (if not all) of you reading this blog want to visit Britain. Heritage is GREAT everyone! We all know this. The Royal Family has given strong support to the campaign since its inception in 2011. Prince Harry even launched the GREAT campaign in Brazil during his 2012 tour (and then again participated in a GREAT event with Prime Minister David Cameron in New York last year). while the Duchess of Cambridge attended a reception in 2012 to highlight the excellence of our creative industries. Remember that beautiful lavender dress with the perfect updo? Yes, that night was a GREAT night.

Britain’s monarchy, including the nation’s Royal heritage and property, is one of the biggest drivers of tourism into the UK: a £127 billion industry which employs over 3 million people. It is estimated the Monarchy alone generates over £500 million per year from overseas tourism spend.

#HappyBirthdayYourMajesty! I hope it’s a GREAT year..